Medialuna has a long experience in one of the most sensible fields in communication: Healthcare. We have developed PR campaigns for numerous laboratories, prescription products and OTCs, in all business/institutional sectors and both for national and international organizations. We specialized in the pharmaceutical industry and its special needs for understanding.
It is worth taking into account a few premises: patient associations increase their influence; there are drugs and treatments which require further explanation; our scientific community is moving forward. Moreover, health is a subject of great relevance and political interest.
The average citizen is more and more interested in, and curious about, health matters.
The media is particularly receptive, especially when understanding health concerns and expectations. We count on increasingly relevant information platforms on the web.