The Medialuna method consists in measuring and evaluating results, and to show the impact of each communication action. We are 100% client-oriented, aiming to help our clients achieve their business objectives.
Online campaign impact
Knowing the real impact of a campaign based on wise criteria: number of fans and followers, response rate from target audiences, authorship of contents created for your brand (references on other sites and blogs, etc), and evaluations of published contents.
Measuring each campaign; reports
When a commissioned work is finished, Medialuna issues a report with results related to the objectives previously established with the client. We believe it is crucial to clearly established expectations and objectives in order to measure later the level of achievement.
How we work
The Medialuna method enables us to achieve the challenge. The results depend largely on how the team is organized, the role of each member of the team and a fluent communication between agency and client.
Efficient, effective meetings with a set agenda
For each project, Medialuna recommends to schedule regular meetings to follow up the process and build trust as well as agree on terms to work efficiently and independently. We believe that initiative, trust and commitment require mutual understanding. In the beginning of a project, meetings are scheduled every two weeks, then once a month, depending on the needs of each client. Of course, Medialuna is flexible and adapts accordingly.
Whenever Medialuna participates in a meeting, an agenda is set up including schedule and topics. After a meeting Medialuna draws a report with the conclusions and tasks that have been established. Often, a meeting report becomes the weekly or monthly roadmap to develop communication actions and a thorough follow up.